Privacy Policy

Adventure Planners, LLC

Privacy Policy and Cookie Notice and Controls

Last updated April 5, 2024

Adventure Planners, LLC dba Adventure Planners, a Tennessee limited liability company and is referred to in this Privacy Policy as “Adventure Planners”, “we,” “us,” or “our.” We are committed to respecting your privacy and protecting your personal information. In support of our commitment, we developed this privacy policy (together with our Cookie Notice and Controls, collectively, “Privacy Policy”) in order to be transparent about how we collect, use, disclose and safeguard your personal information submitted by you at https://letsplanadventures.com/ (“Website”), as well as any other media form, media channel (including, without limitation, email), mobile website, mobile application, or call center, related or connected thereto our Website, regardless of whether they directly display or link to this Privacy Policy (individually, a “connected service”, and collectively, “connected services”).

This Privacy Policy applies to the following:

All connected services relating to Adventure Planners, including all information collected through our connected services.
Information collected by us (or on our behalf), but excluding instances where your information is collected under a different Privacy Policy or notice made available to you at the time your information is collected.
Information shared with us by third parties for our own use, as well as publicly available information collected by us.

The collection, use, and disclosure (collectively, “processing”) of information described in this Privacy Policy is controlled by Adventure Planners. Please read this Privacy Policy carefully before using the site or submitting any personal information. If you have any questions or concerns about this Privacy Policy or our practices with regards to the information processed under this notice, please contact us using the contact information and methods provided under How To Contact Us below. By using the Website, you are accepting the practices described in this Privacy Policy. These practices may be changed from time to time, but any changes will be posted to our Website and we will take the appropriate steps to inform you consistently of the significance of the changes, and in accordance with applicable law. You can see the date the policy was last updated by looking at the “Last updated” date shown at the beginning of this Privacy Policy document. You are encouraged to review the Privacy Policy whenever you visit the site to make sure that you understand how any personal information you provide will be used. Your continued use of our services (including without limitation using our Website or submitting any personal information) after any changes to the Privacy Policy constitutes your consent to said changes.

Note: The privacy practices set forth in this Privacy Policy are for this Website only. If you link to or utilize other websites, you must review the privacy policies posted at those sites.

Information We Process

We collect information that can be used to identify or contact a particular person (we refer to this type of data as “personal information”). Personal information includes information that does not directly identify you by name or include your contact information, but which may be used to identify that a specific computer or device has accessed our connected services and which if combined with certain other information could be used to identify you. We collect personal information when you provide it to us directly (e.g., when you submit a contact form through our connected services); when generated by your activity on our connected services (e.g., the amount of time spent on a particular page of our website); and when shared with us by our business partners (e.g., email marketing vendors or collected from other sources (e.g., publicly-available sources).

Information You Give To Us

We collect personal information that you provide to us such as name, address, contact information, passwords and security data, and payment information. You may visit our connected services without you submitting any information about yourself. However, we do collect personal information that you voluntarily provide to us when registering with us, expressing an interest in obtaining information about us, when engaging with us, or otherwise contacting us or utilizing our connected services. This includes:

Registering an account as one of our members, a family member of a member or a guest of a member.
Requesting our communications.
Participating at one of our events.
Purchasing products or services from us.
Participating in member profiles and directories, apps, message boards, chat rooms or other connected services where registration is required.
Communicating by any other means with us.

The personal information that we collect depends on the context of your interactions with us, the choices you make and the products and features you use. The personal information we collect can include the following:

Name and Contact Data. We may collect your first and last name, email address, postal address, phone number, and other similar contact data.
Biographical Data. We may collect your birthday, country of citizenship, name and contact data for your emergency contact.
Credentials. We may collect passwords, password hints, and similar security information used for authentication and account access.
Photos. We may collect profile photos and other pictures and videos you share with us.
Social Media Handles and Account Information. We may collect third-party social media handles and account information that you choose to share with us, such as LinkedIn, YouTube, Facebook, and Twitter account names and profile data.
Event Data. We may collect information regarding the events in which you participate.
Payment Data. We may collect data necessary to process your payment if you make purchases or donations, such as your payment instrument number (such as a credit card number), and the security code associated with your payment instrument. All payment data is stored by our payment processor, and you should review its privacy policies and contact the payment processor directly to respond to your questions.

ALL PERSONAL INFORMATION THAT YOU PROVIDE TO US MUST BE TRUE, COMPLETE AND ACCURATE, AND YOU MUST NOTIFY US OF ANY CHANGES TO SUCH PERSONAL INFORMATION.

Information We Collect Automatically

Some information – such as IP address and/or browser and device characteristics and device geolocation data – is collected automatically when you visit our connected services.

We use cookies and similar technologies on our connected services that automatically receive and track certain data about how you and other visitors interact with our connected services, preferences expressed, and settings chosen. For example, we may collect information about your device (such as your device and browser type, operating system, IP address, mobile network carrier, and device and advertising identifiers), and your use of our connected services (such as access dates and times, online features or pages viewed, system activity and the third-party site or service you were using before interacting with our connected services). In some cases, we do this through the use of cookies, pixel tags, local storage, statistical identifiers, software development kits, and similar technologies that create and maintain unique identifiers.

PLEASE SEE OUR COOKIE NOTICE AND CONTROLS TO LEARN MORE ABOUT OUR USE OF COOKIES AND SIMILAR TECHNOLOGIES, THE TYPES OF DATA COLLECTED THROUGH THESE TECHNOLOGIES, AND YOUR CHOICES REGARDING THEIR USE ON OUR ONLINE SERVICES.

Information Collected From Other Sources

We may collect limited data from public databases, marketing partners, event organizers, and other outside sources.

We may obtain information about you from other sources, such as public databases, marketing partners, event organizers, as well as from other third parties. Examples of the information we receive from other sources include social media profile information, and registration information submitted to third parties event sponsors and organizers.

Combining Information

Where permitted by law, we may combine the personal information you provide to us through our connected services with information we collect through other connected services, information collected offline, and information provided to us by third parties. Where permitted by law and feasible, we may also combine your personal information with data collected automatically through your use of our connected services, in which case we will treat any information that is combined or associated with your personal information as personal information for as long as it can reasonably be linked with your personal information. We use this consolidated information to improve our connected services and product and service offerings, enhance our marketing and research activities, communicate information to you, and for any other legitimate purpose described in this Privacy Policy.

How We Use Your Information

We process your information for a variety of legitimate business purposes described below, such as providing access to and securing your account, organizing and administering events, contacting you, and other operational purposes.

We use your personal information for a variety of legitimate business purposes, including the following:

To facilitate account creation and logon process and administer user accounts. We use your registration information and information collected automatically through cookies and similar technologies to create, administer, and provide you with access to your account. In some cases, we process your information for these purposes pursuant to your consent. In other cases, we process your information for these purposes in order to fulfill our obligations under an agreement with you. In other cases, we process your information for these purposes based on our legitimate interest in providing members with a forum and mechanism to connect.
To supplement account profiles and sharing. If you choose to link your account with us to a third-party account such as your Google or Facebook account, we use the information you allowed us to collect from those third parties to supplement your profile information and to enable you to easily share information with others on the applicable third-party services. In some cases, we process your information for these purposes pursuant to your consent. In other cases, we process your information for these purposes based on our legitimate interest in enhancing our products and services.
To send you marketing and promotional communications. We and/or our third-party marketing partners may use the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. You can opt-out of our marketing emails at any time (see Your Privacy Rights below). In some cases, we process your information for these purposes pursuant to your consent. In other cases, we process your information for these purposes based on our legitimate interest in direct marketing.
To send administrative information to you. We may use your personal information to send you product, service and new feature information and/or information about changes to our terms, conditions, and policies. In some cases, we process your information for these purposes in order to fulfill our obligations under an agreement with you. In other cases, we process your information for these purposes based on our legitimate interest in providing you with relevant information about our products, services, and events.
Administer events. We may use your information to administer events when you elect to participate in events. In some cases, we process your information for these purposes pursuant to your consent. In other cases, we process your information for these purposes in order to fulfill our obligations under an agreement with you, such as a registration agreement. In other cases, we process your information for these purposes based on our legitimate interest in facilitating events.
Request feedback. We may use your information to request feedback and to contact you about your use of our connected services. In some cases, we process your information for these purposes pursuant to your consent. In other cases, we process your information for these purposes based on our legitimate interest in product, service and event development.
To protect our connected services. We may use your information as part of our efforts to keep our connected services safe and secure (for example, for fraud monitoring and prevention). We process your information for these purposes based on our legitimate interest in preventing fraud and securing our connected services and information.
To enforce our terms, conditions and policies. In some cases, we process your information for these purposes in order to fulfill our obligations under an agreement with you, such as a registration agreement, or membership agreement. In other cases, we process your information for these purposes based on our legitimate interest in ensuring network and information security and preventing fraud. In other cases, we process your information for these purposes in order to comply with or enforce our rights under applicable law.
To receive and issue payments. In some cases, we process your information for these purposes in order to fulfill our obligations under an agreement with you. In other cases, we process your information for these purposes based on our legitimate interest in debt collection and facilitating payments.
To respond to legal requests and prevent harm. If we receive a subpoena or other legal request, we may need to inspect the data we hold to determine how to respond. In some cases, we process your information for these purposes based on our legitimate interest in complying with applicable laws and preventing harm. In other cases, we process your information for these purposes in order to comply with or enforce our rights under applicable law.
For the purposes identified in our Cookie Notice and Controls. In some cases, we process your information for these purposes pursuant to your consent. In other cases, we process your information for these purposes based on our legitimate interests in performing connected service analytics, product development, direct marketing, understanding user preferences, and securing our connected services. In other cases, we process your information for these purposes in order to comply with or enforce our rights under applicable law.
For other business purposes. We may use your information for other business purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our ventures, products, services, marketing and your experience. In some cases, we process your information for these purposes pursuant to your consent. In other cases, we process your information for these purposes based on our legitimate interests in performing connected service analytics, product development, direct marketing, and understanding user preferences.

We may generate aggregate or de-identified data that does not contain your personally identifiable information. We are not restricted in how we use or share such aggregated ir de-identified data.

How We Share Your Information

We share information with our affiliates, service providers, marketing partners, business partners, with other members or users of our connected services, in the event of a business transfer, and for legal purposes.

We may share or otherwise disclosure your personal information with/to the categories of recipients identified below for the following purposes:

Adventure Planners and Our Affiliates. Any information collected by Adventure Planners will be shared with other Affiliates of Adventure Planners in order to jointly engage in the activities described in this Privacy Policy. We may also share your information with our other affiliates, in which case we will require those affiliates to honor this Privacy Policy. “Affiliates” include any subsidiaries, joint venture partners, or other companies that we control or that are under common control with us. In some cases, we share your information for these purposes pursuant to your consent. In other cases, we share your information for these purposes in order to fulfill our obligations under an agreement with you, such as a registration agreement, or membership agreement. In other cases, we share your information for these purposes based on our legitimate interest in supporting our internal administrative operations.
Vendors, Consultants and Other Third-Party Service Providers. We may share your data with third party vendors, service providers, contractors or agents who perform services for us or on our behalf and require access to such information to do provide such services. Examples include payment processing, data analysis, email delivery, hosting services, customer service and marketing efforts. We may allow selected third parties to use tracking technology on the connected services, which will enable them to collect data about how you interact with the connected services over time. This information may be used to, among other things, analyze and track data, determine the popularity of certain content and better understand online activity. In some cases, we share your information for these purposes pursuant to your consent. In other cases, we share your information for these purposes in order to fulfill our obligations under an agreement with you. In other cases, we share your information for these purposes based on our legitimate interest in supporting our operational activities. Unless described in this Privacy Policy or at the time your information is collected, we do not share, sell, rent or trade any of your information with third parties for their promotional purposes.
Third-Party Advertisers. We may use third-party advertising companies to serve ads when you visit our connected services. These companies may use information about your visits to our connected services and other websites that are contained in or generated by cookies and similar technologies in order to provide advertisements about goods and services of interest to you. Please see our Cookie Notice and Controls below for additional information. In some cases, we share your information for these purposes pursuant to your consent. In other cases, we share your information for these purposes based on our legitimate interest in marketing and improving our products, services and events.
Business Partners. We may share your information with our business partners to offer you certain products, services or promotions. If we offer products, services, events or content a ‘co-branded’ basis, you may see both our logo and the logo of the co-branded partner. To access, use, or participate in co-branded products, services, events or content, you may have to provide certain requested information which may be shared with our co-branded partners. You should read the individual privacy policies and terms of use of our co-branded partners, as these may differ in some respects from this Privacy Policy. Remember, you can always opt-out of sharing your information with a co-branded partner by choosing not to use or participate in the product, service, event, or content provided. In some cases, we share your information for these purposes pursuant to your consent. In other cases, we share your information for these purposes in order to fulfill our obligations under an agreement with you, such as a registration agreement, or membership agreement. In other cases, we share your information for these purposes based on our legitimate interest in promoting and facilitating our products, services and events.
Other Members and Users. Your member profile information and posted content (if any) may be shared with other registered members through account directories, apps, message boards, chat rooms or other interactive connected services in which you participate. In some cases, we share your information for these purposes pursuant to your consent. In other cases, we share your information for these purposes in order to fulfill our obligations under an agreement with you, such as a registration agreement, or membership agreement. In other cases, we share your information for these purposes based on our legitimate interest in providing members with a forum and mechanism to connect.
Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company. We share your information for these purposes based on our legitimate interest or in order to comply with or enforce our rights under applicable law.
Legal Purposes. We may also disclose information we collect to legal counsel, law enforcement, and other appropriate authorities in special cases, including when we have a reason to believe that such disclosure is necessary to identify, contact, or bring a legal action against someone who may be causing injury to or interference with our rights and property or those of any other person; or when we believe that it is required by applicable laws, court orders, or government regulations. We share your information for these purposes in order to comply with or enforce our rights under applicable law.
Marketing. You agree for and _____________________ to send marketing materials to you via email, or mail, including but not limited to newsletters, and ____________________________ magazine. If you wish to not receive marketing materials from us or our any company we are affiliated with, please Contact Us and make a request to remove your personal information from the marketing list. Your personal information that is shared with our affiliated host and affiliated consortia will be protected by and subject to this Privacy Policy and ________________’s privacy policy at: _______________________. We also may share your information with other third-party suppliers who provide services for your booking(s) and their privacy policies apply to the information they receive from us.

The categories of recipients described above include the specific third parties listed below, as well as others. We have categorized each recipient so that you may easily understand the purpose of our data collection and processing practices.

Advertising, Direct Marketing, and Lead Generation: Google AdSense
Allow Users to Connect to their Third-Party Accounts: Facebook account, Instagram account and X account
Communicate and Chat with Users: __________________
Content Optimization: Instagram embed, SoundCloud embedded player, Vimeo video, YouTube video embed and Google Fonts
Data Backup and Security: Updraft, Wordfence
Invoice and Billing: Stripe and Donately
Social Media Sharing and Advertising: AddThis
User Account Registration and Authentication: Facebook Login, Google OAuth 2.0, Instagram Authentication and WordPress Single Sign On
User Apps, Commenting and Forums: Attendify
Web and Mobile Analytics: Facebook Analytics, Google Analytics and Google Tag Manager
Website Hosting: Ionos
Website Performance Monitoring: New Relic
Website Testing: Google Website Optimizer

The list above identifies some of the third parties that may receive information about you. However, we may disclosure your information to other recipients that are not listed here. This list is subject to change at any time and without notice.

Use Of Cookies and Similar Technologies

We may use cookies and other tracking technologies (like web beacons and pixels) to collect and store your information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice and Controls.

International Transfers

We may transfer, store, and process your information in, to, through or with countries other than your own.

Adventure Planners and our servers are located in United States. If you are engaging with us from outside the United States, please be aware that your information will be transferred to, stored, and processed by us in our facilities located in the United States and by those third parties with whom we may share your personal information, which third parties may be located in the United States or in other countries. The level of protection for your information in the United States or such other countries may not be the same as the level of protection in your country.

If you are a resident in the European Economic Area, then these countries may not have data protection or other laws as comprehensive as those in your country. We will however take all necessary measures to protect your personal information in accordance with this Privacy Policy and applicable law.

In particular, we comply with the EU-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union to the United States and has certified its compliance with it. As such, we are committed to subjecting all personal information received from European Union (EU) member countries, in reliance on the Privacy Shield Framework, to the Framework’s applicable Principles. To learn more about the Privacy Shield Framework, visit the U.S. Department of Commerce’s Privacy Shield List.

Adventure Planners is responsible for the processing of personal information it receives, under the Privacy Shield Framework, and subsequently transfers to a third party acting as an agent on its behalf. With respect to personal information received or transferred pursuant to the Privacy Shield Framework, Adventure Planners is subject to the regulatory enforcement powers of the U.S. FTC. In certain situations, we may be required to disclose personal information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

Links To Third-Party Websites

We are not responsible for and do not endorse the content of third-party websites or resources available through our connected services. This Privacy Policy only applies to our connected services that link to this Privacy Policy. However, our connected services may contain links to third-party sites or services. We do not endorse and are not responsible for the content of third-party websites or resources, and our Privacy Policy does not apply to any sites that are not controlled by Adventure Planners, even if you access such sites via a link on our connected services. You should review the privacy policies and terms of use of any third-party site before providing any information to the controller of such site.

Retention Of Your Personal Information

We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless otherwise required by law. We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements). No purpose in this Privacy Policy will require us keeping your personal information for longer than five (5) years past the event. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

How We Protect Your Information

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. To the extent appropriate or required by applicable law, these security measures include the following:

Access to personal information is limited to authorized employees and service providers who need access to perform the activities described in this Privacy Policy on our behalf.
Personal information is pseudonymized where appropriate or required by law, and sensitive personal information transferred to or stored on any mobile device is encrypted using industry-accepted encryption solutions.
Personnel engaged in the processing of personal information are informed of the confidential nature of personal information, receive appropriate training on their responsibilities, and are obligated pursuant to our policies to maintain the confidentiality of personal information.
The effectiveness of our security measures are regularly tested, assessed, and evaluated to ensure the ongoing security of processing systems.
Internet-connected databases containing personal information are monitored for unauthorized intrusions using network-based and/or host-based intrusion detection mechanisms.
Service providers and other third parties engaged by us to process personal information on our behalf are contractually obligated to process personal information only on our documented instructions and must provide similar security measures as those used by us or as required under applicable law.

Although we strive to provide reasonable and appropriate security for the personal information we process, no security system can prevent all potential security breaches. In particular, email or forms sent using our connected services may not be secure. You should take special care before deciding to send us information via email and the transmission of personal information to and from our connected services is at your own risk. Further, if you create an account through our connected services, it is your responsibility to protect your access credentials from unauthorized access or use.

Your Privacy Rights

You have the rights and choices regarding the processing of your information as described below.

Account Information

If you would at any time like to review or change the information in your account or terminate your account, you can log into your account settings and update your user account. Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, some information may be retained in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our Terms of Use and/or comply with legal requirements.

Cookies and Similar Technologies

You can manage and change your cookie preferences or delete cookies entirely as described in our Cookie Notice and Controls.

Opting Out of Email Marketing

You can unsubscribe from our marketing email list at any time by clicking on the unsubscribe link in the emails that we send or by contacting us using the details provided under How To Contact Us below. You will then be removed from the marketing email list – however, we will still need to send you service-related emails that are necessary for the administration and use of your account.

Jurisdiction-Specific Rights

In some regions and jurisdictions (such as California and the European Economic Area), you may have certain additional rights under applicable data protection laws. To the extent that relevant jurisdictions grant additional privacy rights to individuals, these rights are described separately under the applicable Supplemental Information and Rights section included with and incorporated in this Privacy Policy below.

Controls For Do-Not-Track Features

Our connected services do not respond to “do not track” requests or signals at this time. Certain web browsers may allow you to enable a “do not track” option that sends signals to the websites you visit indicating that you do not want your online activities tracked. Right now, there is no industry standard for how companies should respond to “do not track” signals, although one may be adopted in the future. If we do so in the future, we will modify this Privacy Policy accordingly. More information about “do not track” is contained in our Cookie Notice and Controls below.

Important Information Regarding Minors

Our connected services are intended for general audiences. We do not knowingly collect any personal information from children under the age of 16 through our connected services, except after obtaining verifiable parental consent or as otherwise permitted under applicable law.

IF YOU ARE UNDER 16 (SIXTEEN) YEARS OLD, PLEASE TALK TO YOUR PARENTS OR GUARDIANS BEFORE USING OUR ONLINE SERVICES OR PROVIDING YOUR NAME OR OTHER PERSONAL INFORMATION TO Adventure Planners. YOU CANNOT SUBMIT INFORMATION TO OUR ONLINE SERVICES WITHOUT YOUR PARENT’S OR GURDIAN’S PERMISSION. If the parent or guardian of a child under 16 years old believes that their child has provided us with personal information without permission, the parent or guardian should contact us using the details provided under How To Contact Us below to request access to the information and deletion of such information where required.

Supplemental Information

To the extent that certain jurisdictions require us to disclose additional information regarding our processing activities or grant additional privacy rights to individuals, such jurisdictions and the respective Supplemental Information and Rights section of this Privacy Policy describing these additional requirements/rights are identified below.

How To Contact Us

If you have any questions or comments about this Privacy Policy, or to submit a request or otherwise exercise your privacy rights under this Privacy Policy, please contact (or submit your request to) our Data Protection Officer (DPO) using the contact information below.

E-mail: Jennifer@LetsPlanAdventures.com

Phone (toll-free): 615-989-6383

Postal mail: 1328 Marymont Drive, Murfreesboro, Tennessee 37129

Adventure Planners Cookie Notice and Controls

Our connected services use cookies and similar technologies to help us understand how you interact with our products and connected services, to improve your experience, and to allow you to use certain features made available through our connected services (such as sharing content via social networks or other communications channels).

This Cookie Notice describes how cookies and similar technologies are used with our connected services, as well as your choices regarding the use of cookies on our services and the tools available to you to exercise your preferences. For more information regarding the collection and use of information via our connected services, please read our Privacy Policy

Overview of Cookies and Similar Technologies

A cookie is a small text file that a website saves on your computer or mobile device when you visit the site, either for the duration of your visit (a session cookie) or for repeat visits (a persistent cookie). Session cookies are deleted from your computer or device once you leave the connected service. Persistent cookies remain on your device and are sent back to the originating website on subsequent visits (or to another website that recognizes the cookie) to notify the website of your previous online activity. Cookies on this connected service may be delivered by Adventure Planners (a first-party cookie) or a third-party (a third-party cookie) and may also be set in association with emails you receive from us. Cookies help us enhance your experience when using our connected services. They also help us understand how people use our connected services (such as which pages or features are most popular) so that we can better serve our users and members.

In addition to cookies, we may also use other similar technologies with our connected services, such as pixel tags (also known as clear GIFs, web beacons, pixels, or web bugs), local storage, statistical identifiers, and software development kits. Pixel tags are small blocks of code installed on a website that allow a third party to deliver its third-party cookies when a visitor goes to the website and are generally used by third parties to monitor and track user activity on a website. Local storage (such as HTML 5) allows a website to store and retrieve data on an individual’s device with no expiration date. Statistical identifiers refer to identifiers created using certain device and server data. Collectively, this information makes a user’s browser or device sufficiently distinct for a website to reasonably determine that it is encountering the same browser or device over time and used for the same purposes as cookies. Software development kits (also called SDKs) function like third-party cookies and pixel tags but operate in the mobile app environment where cookies and pixel tags do not function as effectively. Instead of using cookies and pixels tags, an app developer can install pieces of code provided by third parties (such as analytics providers) in its mobile app in order for the third parties to monitor and analyze the use and performance of the mobile app.

These technologies enable us and our partners to recognize when someone has visited our connected services or opened an email, allowing us to do things such as monitor the traffic patterns of users from one page within our website to another, understand whether a visitor has come to our website from an online advertisement displayed on a third-party site or in an email, and measure and improve the performance of our connected services. In many instances, these technologies are reliant on cookies to function properly and so disabling or declining cookies will also disable their functioning.

Cookies Used with Our Online Services

Like most websites, we use certain cookies and similar technologies with our connected services that allow us to collect various information that does not (on its own) identify any particular individual. This helps us identify visitors who return to our connected services, informs us of things such as how many users visited our connected services, the services, web pages and features accessed, and whether there were any technical problems in loading pages or navigating through our connected services. By collecting this information, we learn what parts of our connected services are the most interesting or valuable to our users and members and can monitor overall interest in our products and services. It also lets us spot technical problems with our connected services so we can address them right away and helps us upgrade our services and improve our offerings for our users and members.

The types of information typically collected through cookies and similar technologies include IP address (which is used to infer approximate location); Internet service provider; browser type and settings; device information (for example, type of device, operating system, device manufacturer); referring/exiting URL; request/response date and time; clickstream data; device ID or advertising ID; and your name, email address and password if you are logging into your account.

Below is a list of each category of cookies and similar technologies that we use and why we use each cookie.

Essential (Necessary) Cookies

These cookies are essential to our connected services in order for you to move around the services and use their features, such as your profile and purchases, member-only resources, and other secure areas of our connected services. Without these cookies, certain features could not function. These cookies do not gather information about you that could be used for marketing purposes and do not remember where you have been on the internet. This category of cookies cannot be disabled. The table below provides more information about these cookies.

Cookie Name

Source

Expiry

Purpose

CHECK WITH IP PROVIDER/IT PEOPLE FOR ALL CHARTS; SOME PROBABLY NOT NEEDED; THIS ONE IS DEFINITELY NEEDED

https://letsplanadventures.com/

2 years

Used to maintain consent information

Functionality and Performance Cookies

These cookies remember how you prefer to use our connected service and enable us to improve the way the services work. Our connected services may utilize first- and third-party cookies to provide enhanced features and remember user preferences, including identifying return users when visiting our services (for example, to remember your login credentials); keeping track of user preferences, interests, and past items viewed or utilized (for example, preferred language or past purchases); and providing social features that allow users to interact with social media services through our connected services (for example, Facebook, YouTube, or Twitter, as further described below).

Cookie Name

Source

Expiry

Purpose

Analytics (Statistics) Cookies

We utilize these first- and third-party cookies for analytics, product development, and market research purposes, including analyzing how users arrive at and engage with our connected services; tracking and measuring the performance and effectiveness of our connected services; optimizing the location of ads, website features, and other content on our connected services; statistical reporting in connection with service activity; analyzing user preferences and behaviors and market characteristics and trends in order to develop and improve our products and connected services; segmenting audiences to test features of our connected services; and conducting research about our members, products, and connected services. We cannot identify you personally through the use of these cookies, but third parties who provide these cookies may be able to.

We use Google Analytics cookies to collect information about how visitors use our connected services. These cookies collect information in the aggregate to give us insight into how our connected services are being used. We anonymize IP addresses in Google Analytics, and the anonymized data is transmitted to and stored by Google on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. The following table has more information about these cookies.

Cookie Name

Source

Expiry

Purpose

Registers a unique ID that is used to generate statistical data on how the visitor uses the Website

collect

Used by Google Analytics to throttle request rate

Used to send data to Google Analytics about the visitor’s device and behavior. Tracks the visitors across devices and marketing channels.

For an overview of these Google Analytics cookies, please visit:

https://support.google.com/analytics/answer/6004245. You may install a Google Analytics Opt-out Browser Add-on by going here: https://tools.google.com/dlpage/gaoptout.

Marketing Cookies

Marketing cookies can be used to deliver relevant advertisements to users both on and off our connected services. We can analyze what pages and features you visit on our connected services, what products or services you view, and whether you view or click on ads that are shown to you. We can also use a cookie to learn whether someone who saw an ad later visited and took an action on the advertiser’s site. We use this information to send you interest-based ads and may also share this information with third parties. Similarly, our partners can use a cookie to determine whether we have shown an ad and how it performed or provide us with information about how you interact with ads. We may also work with a partner to show you an ad on or off our connected services, such as after you have visited a partner’s site or application.

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Third Party Cookies and Social Network Plugins

As a general rule, except for the limited functionality and analytics cookies described above, we do not permit any third parties (such as advertisers) to install cookies on our connected services or engage in behavioral advertising. However, on some of our connected services, you may encounter embedded content, such as YouTube videos, or you may be directed to other websites for such activities as surveys, or to make payment in currency other than U.S. dollars. These websites and embedded content may use their own cookies. We do not have control over the placement of cookies by other websites, even if you are directed to them from our connected services.

Our connected services may use social plugins (for example, the Facebook “Like” button or “Share to Twitter” button) to enable you to easily share information with others. When you visit our connected services, the operator of the social plugin may be able to place a cookie on your browser or device, enabling that operator to recognize users who

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